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Empowering IT Professionals in Brazil

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min

Posted On Apr 01, 2025 

Increasing candidates in technology

 

A global IT company and our RPO customer needed to source, recruit, hire, and upskill 200 IT professionals in 6 months.

 

Project ADA, named after Ada Lovelace, the English mathematician and “the first computer programmer”, was created to help.

 

The team used a multi-channel approach which included:

 

  • Digital and community-based marketing campaign
  • Attracted talent through social campaigns featuring influencers
  • Collaborated with local non-profits creating opportunities

 

We consulted with the customer to create an actionable plan– quickly locating, sourcing, and recruiting talent.

 

Reasons for this inequity include:

 

  • Imposter syndrome – lack of confidence and self-esteem as candidates join the workforce.
  • Knowledge gaps – candidates needed additional IT and technical training due to lack of resources and educational opportunities.
  • Candidate market scarcity – only a few IT candidates were available to source.

 

Grassroots marketing campaign and training collaboration

 

We partnered with local non-profits and consulted key stakeholders.

 

Our efforts developed Project ADA’s digital marketing campaign and attracted local talent through powerful messaging and imagery.

 

Innovative media campaign and sourcing strategy: Through job profiling and market mapping, the team showcased employees in digital and print campaigns as well as Facebook group promotions, LinkedIn advertising, and influencer manifesto videos.

 

Relationship management: Our local team established trust and confidence with candidates within the community. We connected on a personal level and offered emotional support and motivation as needed.

 

Remote IT academy: To fill in candidate skill gaps, we co-created an IT skills academy. New hires underwent comprehensive on-the-job onboarding and upskilling, receiving full wages throughout their learning process.

 

Upskilling 200 professionals in 4 months

 

This effort resulted in hiring and upskilling 200 IT professionals in only 4 months.

 

The targeted sourcing strategy resulted in 72% of all 2,961 applicants being screened. 52% of recruiter-interviewed candidates made it to the technical interview and 79% of those applicants were hired.