Our client is a recognizable worldwide brand.

Responsibilities :

• Developing and executing digital media plans aimed to enhance the brand visibility and reaching target audiences effectively.
• Working collaboratively with cross-functional teams, to plan global media campaigns that align with the brand's marketing objectives.
• Strategic and innovative planning with a deep understanding of digital trends, and an ability to ensure that marketing campaigns always benefit from the best media mix
• Develop international media strategies in line with brand objectives and market trends
• Plan, execute and monitor digital media campaigns across digital platforms (social media, display advertising, CTV)
• Coordinate with internal teams and markets on the visual planning of global digital media campaigns
• Track, monitor and optimise media campaign performance against KPIs, evaluate results, and adjust strategy and budgets accordingly
• Produce bi-weekly, monthly, and quarterly reports and make strategic recommendations accordingly
•  Collaborate with the brand international teams to coordinate global and local media campaigns
• Collaborate and coordinate with the marketing teams on the creation of advertising copy and the development of digital assets to ensure consistent and impactful messaging
•  Manage relationships with agencies and third-party vendors who support the brand's paid marketing efforts
• Conduct market research and audience analysis to inform media planning decisions
• Stay on top of the latest industry trends, emerging media channels and best practices

Profile :

• Over 5 years of experience in on digital media planning, particularly for high-end or premium brands.
• Strong expertise in analyzing data and deriving insights from key performance indicators (KPIs) and metrics.
• Skilled in communication and negotiations, with a knack for crafting creative media strategies.
• Well-versed in the use of media planning software and adept at overseeing global paid media budgets.
• Proven ability to manage multiple projects in a dynamic, high-pressure environment.
• Fluency in English is essential, with additional proficiency in French or German being an asset.