Building your personal online brand.

How social networking and your “e-reputation” affects your career in a Web 2.0 world.

Managing your personal brand is becoming increasingly important to advancing your career. It is also increasingly an online endeavor — and one that presents significant challenges. LinkedIn and similar social networking web sites are useful and fast becoming a necessity. This paper explores the use of a wide range of social media tools for online identity management, job search, and career advancement and makes specific recommendations for their effective use.

To access this complementary whitepaper, please click here.